VALIE EXPORT ‘Woman’s Art: A Manifesto’ (1972)
VALIE EXPORT’s manifesto was written in 1972 and first published in Neues Forum, (Vienna), no. 228, Jan 1973. It was not reproduced in the catalogue of MAGNA. Feminismus: Kunst und Kreativität (MAGNA. Feminism: Art and Creativity) 7 March- 5 April, 1975, Galerie Nächst St-Stephan, Vienna, Austria, where she published ‘On the History of [the] Woman in Art History’.
This exhibition is widely regarded as the first international women artists’ exhibition in Europe, many other exhibitions had been organised on a national basis up until that point. The catalogue for this exhibition also contained essays by Lucy Lippard, Maria Lassnig and Valie Export’s interview with Meret Oppenheim, presented as answers to 40 questions. The same catalogue also contained another manifesto from the Feminist Art Manifesto’s ebook: Carolee Schneemann’s ‘Women in the Year 2000’ (in German, 1975) which considers what the impact of a feminist education will be in transforming the future studies of women artists. This manifesto also contains ideas about a projected future for women, 25 years ahead. (N.B. the date given for the English version is 1977, but it is reproduced in the catalogue, published in 1975).
MAGNA, as an exhibition, was very important in foregrounding 29 women artists, European and American, who worked across performance, video, photography and inter-media and was widely seen as a rejection of traditional media, particularly painting and sculpture.
EXPORT describes the exhibition as:
‘A survey on the female sensibility, imagination, projection and problematics, suggested through a tableaux of pictures, objects, photographs, lectures, discussions, readings, films and video screenings and actions.’
Translation in: Sabine Breitweiser ‘From Female Creativity to Practices of Feminism: Women’s Initiatives in Austria’. http://www.pac.org.mx/uploads/sitac/pdf/48-ing-Blind-Spots-VIII-pdf.pdf
Her [EXPORT’s] curatorial project attests to her manifesto’s goal of defining the future (of) art history through art produced by women. The curatorial strategy employed for MAGNA relied on finding an institution ready to host an independently conceived of and curated international feminist group show.
Elke Krasny ‘Curatorial Materialism. A Feminist Perspective on Independent and Co-Dependent Curating’ in OnCurating Issue 29.
The relationship between feminism and non-traditional media, (also known as new media, performance, video and photography, installation and photo-text works) was more pronounced in another exhibition, Frauen-Kunst-Neue Tendenzen (Innsbruck: Galerie Krinzinger, 1975). This exhibition was in the same year as MAGNA and it included some of the same artists, not least VALIE EXPORT. The artists in Frauen-Kunst-Neue Tendenzen were interviewed for Gislind Nabakowki’s article “Neue Tendenzen” in the journal, heute Kunst: Internationale Kunstzeitschrift Vol 9 (Feb-March, 1975), pp.6-11. It was this issue of a journal which first drew attention to women’s use of media, other than painting and sculpture, and it is here that the idea of feminist artists’ “rejection” of conventional media is cultivated as an argument. Lynda Benglis whose Artforum ad in November 1974 had stirred such consternation was also reproduced in heute Kunst, alongside works by Iole de Freitas, Annette Messager and Tania Mouraud (with special pages given to each artist).
In 1985, EXPORT and Silvia Eiblmayr organised another major international exhibition of women’s art, Kunst mit Eigen-Sinn / Art with Self-Will, at the Museum des 20. Jahrhunderts (Museum of the 20th Century) in Vienna. This exhibition was important in articulating contemporary women artists’ relation to postmodernist tendencies, including works identified as “anti-aesthetic” alongside many types of paintings, sculptures and installations.
Let’s look in more detail at the text:-
VALIE EXPORT’s manifesto begins:-
THE POSITION OF ART IN THE WOMEN’S LIBERATION MOVEMENT
IS THE POSITION OF WOMAN IN THE ART’S MOVEMENT.
THE HISTORY OF WOMAN IS THE HISTORY OF MAN
And ends with the line:
THE FUTURE OF WOMEN WILL BE THE HISTORY OF WOMAN
Let’s think in more detail about what the argument here is.
First, EXPORT is openly critical of the position that art has in the Women’s Liberation Movement of the late 1960s and early 1970s. She is critical because art is marginal to the politics of women’s liberation when she believes it should be central. She is suggesting that art’s role as propaganda in a political movement is not sufficient, art is present but unrecognised by the movement, and marginalised.
In its language, this manifesto’s opening lines have a relation to the Italian feminist movement, Rivolta Femminile, and its Manifesto, Rivolta Femminile (1970) or the tactics of visual protest of Dolle Mina(1970). (To find out more: visit Dolle Mina Archive at Atria.) However, neither explicitly discussed culture and this is EXPORT’s complaint!
She is suggesting that there is an equivalent marginalisation regarding “woman” in art (particularly art’s movement as modernist movements). Woman is not “women”: i.e. the experiences, life, voice of real women. Woman is the idealised, figure of woman as an allegorical form of representation. Woman is ever-present as an image but not regarded as important in the movement of art and women’s creative production is continually overlooked. This argument also carries the meaning that individual women artists are constantly positioned as “woman”, symbolic entities, and it is this “tokenism” and “stereotyping” which renders their work marginal to the movement of art.
The history of what women have done is part of the history of what men have done but our concept of history “has defined the image of woman for both man and woman”. Woman and man in this sentence are equivalent here in the sense that men and women’s action count in how history progresses, but the recognition of the writing about the history of woman is controlled and created by men. The manifesto is a plea for a change to this man-made world and history in order to “let women speak so that they can find themselves”.
“Women must therefore use all media as a means of social struggle and as a means of social progress in order to free culture from male values. In the same fashion she will do this in the arts knowing that men for thousands of years were able to express herein their ideas of eroticism, sex, beauty including their mythology of vigour, energy and austerity…influencing our consciousness.”
‘Moreover, in her manifesto, Woman’s Art, Valie Export points out from the outset that it is the man who colonizes, that is to say develops and controls all fields, family, societal, legal, political, economic, professional, artistic.’ / ‘D’ailleurs dans son manifeste ‘Woman’s Art’, Valie Export précise d’emblée que c’est l’homme qui colonise, c’est-à-dire élabore et contrôle tous les champs, familial, sociétal, juridique, politique, économique, professionnel, artistique.’
Sylvie Freytag ‘Art et politiqueen Autriche:l’impact des oeuvres d’Alfred Hrdlicka, de Friedenreich Hundertwasser, de Günter Bruset deValieExport surl’Autriche de la Seconde République’ Thesis. Université de Strasbourg, 2017. Français. NNT : 2017STRAC007
The line at the end looks at how the future of women – real women, their experiences, images, ideas and reasoning, will need to become the new history of woman. This history of woman will then become part of the history of man. This is not to say that gender will disappear or that history will now automatically include man and woman, but that what women do in the future will change how the history of woman is written.
When VALIE EXPORT argues that we do not know what women artists can do now and in the future, it is to the possibilities of intermedia, video/performance and expanded cinema that she is pointing: ‘The new values that we add to the arts will bring about new values for women in the course of the civilizing process. The arts can be of importance to the women’s liberation in so far as we derive significance – our significance from it: this spark can ignite the process of our self-determination’
The changes brought by women will ‘set up signs and signals’ of new artistic expression and ‘change retrospectively the situation of women’. EXPORT sees the relationship between changes brought forward by new forms of expression in art and changes to women’s lives in a dialogue with eachother.
Bojana Pejic summarises her position in terms of how it is different from dominant forms of interpretation offered on performance art by many scholars including feminist ones, like Lucy Lippard, Amelia Jones or Peggy Phelan, where the live body is contrasted with the body as a form of representation for woman (controlled by male values).
‘In talking about women’s strategic usage of media, EXPORT maintains somehow militant tones that otherwise characterized feminist assessments of the early 1970s, which called for “social struggle”. In her later art and teaching practice, and in both her theoretical and curatorial work, she will always encourage women to use media freely, and – something I find extremely important – she does not let herself get caught in the “dualism” constructed between the body-in-performance (live body) and body-in-representation (as her statement at the beginning of this text indicates).’
Bojana Pejic ‘On Pants, Panics and Origins’ in Hedwig Saxenhuber (ed) VALIE EXPORT (Vienna: Folio Verlag, 2007)